Privacy Policy
Last Updated: June 15, 2026
1. Introduction
Welcome to Milkup ("Milkup", "we", "our", or "us").
This Privacy Policy explains how we collect, use, disclose, store, and protect information when you use our farm management platform, website, mobile applications, and related services (collectively, the "Services").
Milkup provides digital herd and farm management solutions for farms raising ruminant animals. By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.
2. Data Controller
For the purposes of applicable data protection laws, including the General Data Protection Regulation (GDPR), Milkup acts as the data controller for personal data processed through the Services.
3. Information We Collect
Account Information
- Name
- Email address
- Phone number
- Organization or farm name
- User role and permissions
- Login and authentication information
Farm and Animal Data
- Animal identification records
- Health and veterinary records
- Feeding schedules
- Reproduction and breeding records
- Production and performance metrics
- Operational management data
Geographic and Environmental Data
- Farm location information
- Weather-related information
- Environmental and operational conditions relevant to herd management
Usage and Technical Information
- Device information
- Browser type
- Operating system
- IP address
- Log files
- Session activity
- Feature usage metrics
- Performance and diagnostic information
Communications
If you contact us, we may collect information contained in your communications with us.
4. How We Use Information
Service Delivery
- Provide access to the Services
- Manage user accounts
- Deliver herd management insights
- Monitor animal health and production
- Provide customer support
- Maintain platform security
Product Improvement
- Improve platform performance
- Develop new features
- Analyze product usage
- Enhance user experience
AI and Analytics Development
Milkup may use aggregated and anonymized farm, animal, environmental, and operational data to improve analytics models, artificial intelligence systems, and decision-support tools.
Where data is used for these purposes, we implement safeguards designed to prevent identification of individual farms or users.
Legal and Compliance Purposes
- Comply with legal obligations
- Protect our rights and interests
- Investigate misuse of the Services
- Enforce our agreements
5. Legal Basis for Processing (GDPR)
Contractual Necessity
Processing necessary to provide the Services requested by you.
Legitimate Interests
Processing necessary for service improvement, security monitoring, fraud prevention, product analytics, and AI model improvement using appropriate safeguards.
Legal Obligations
Processing necessary to comply with applicable laws and regulations.
Consent
Where required by law, we rely on your consent for specific processing activities. You may withdraw consent at any time.
6. Data Sharing and Disclosure
We do not sell personal data.
Service Providers
Trusted providers that assist us with cloud hosting, infrastructure, analytics, customer support, security monitoring, and communications.
Research and Development Partners
We may share aggregated or anonymized data that does not identify individual users, farms, or animals.
Governmental or Regulatory Authorities
We may disclose information where required by law, court order, legal process, or regulatory requirement.
Business Transfers
Information may be transferred in connection with a merger, acquisition, financing, or sale of assets.
7. International Data Transfers
Where personal data originating from the European Economic Area (EEA), United Kingdom, or Switzerland is transferred internationally, appropriate safeguards will be implemented, including Standard Contractual Clauses where applicable.
8. Data Retention
We retain information only as long as necessary for the purposes described in this Privacy Policy.
- Account information is retained while accounts remain active.
- Operational and farm records are retained as needed to provide Services.
- Diagnostic and usage logs may be retained for security and operational purposes.
- Aggregated or anonymized data may be retained indefinitely.
9. Data Security
We implement appropriate technical and organizational measures designed to protect information against unauthorized access, disclosure, alteration, or destruction.
- Encryption in transit and at rest where appropriate
- Access controls
- Authentication mechanisms
- Security monitoring
- Regular infrastructure maintenance
10. Your Rights
Depending on your location and applicable law, you may have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of personal data
- Restrict processing
- Receive portable copies of your data
- Object to processing based on legitimate interests
- Withdraw consent where applicable
To exercise your rights, please contact privacy@milkup.io.
11. Complaints
If you are located in the EEA, United Kingdom, or another jurisdiction with similar rights, you may lodge a complaint with your local data protection authority.
We encourage you to contact us first so we can attempt to resolve your concerns.
12. Cookies and Similar Technologies
Our website and Services may use cookies and similar technologies to:
- Maintain platform functionality
- Improve user experience
- Analyze usage patterns
- Monitor system performance
You may manage cookie preferences through your browser settings.
Where legally required, we will obtain consent before placing non-essential cookies.
13. Children's Privacy
The Services are intended for business and agricultural operations and are not directed to children under 16 years of age.
We do not knowingly collect personal information from children.
14. Data Processing Agreements
Business customers requiring a Data Processing Agreement (DPA) may contact us at privacy@milkup.io.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
When material changes are made, we will update the "Last Updated" date above and, where required by law, provide additional notice.